Monetization for LPTV Broadcasters: A Strategic Approach

Moderated by: Scott Centers, President at Center Point Broadcasting, LLC and LPTVBA Board Member

Joined by: Dan Casey, EVP-Sales and General Manager at WorldLink and Dr. Kumar Ramaswamy, President and Co-Founder at igolgi

Overview: Every day, LPTV broadcasters are faced with myriad challenges, and station owners are looking for ways to cover costs and generate revenue. In this insightful webinar, our expert panelists will uncover immediate opportunities for revenue sharing and local ad insertion. Listen as they also discuss methods to convert a FAST channel to a linear broadcast channel. This webinar will focus on strategic revenue growth for LPTV broadcasters.

Given the size of the videos, there are two parts:

Part 1 is 30 minutes and covers Traditional System Architectures at Stations, Ad insertion at the Local Station, and Ad insertion provided by Network Program Provider.

Part 2 is an additional 30 minutes and covers Affiliate Packages and Business Models for Monetization as well as a Q&A session.